What We Actually Check in Your Free Local SEO Audit

A local SEO audit is a review of how your business appears in local search — on Google Maps, in the map pack, and on your website. We look at what’s working, what’s missing, and what’s holding you back. The goal is to give you a clear picture and a practical plan, not a pile of jargon.

We check whether your GBP is claimed and verified, and whether it’s fully filled out: business name, address, phone, website, hours, and service area. We look at your categories (primary and secondary), your business description, and whether it matches what you do and where you serve. We also check how active you are — photos, posts, Q&A — because an up-to-date profile tends to perform better.

We look at whether your site clearly states your location and services, and whether it’s set up for search. That includes titles and meta descriptions, headings, and content that answers the kinds of questions your customers search for. We check technical basics: speed, mobile-friendliness, and whether your name, address, and phone number on the site match your GBP exactly.

We see where your business is listed around the web — directories, trade sites, social profiles — and whether your details are consistent. Wrong or outdated information can confuse Google and hurt your local rankings. We note any inconsistencies and suggest what to correct or remove.

You get a straightforward report that explains what we found and what to do next. No fluff, no mystery. We’ll tell you the quick wins and the longer-term steps so you can prioritise. If you want help implementing the plan, we can talk about that too. The audit is free and no-obligation — it’s a way to see where you stand and decide what you want to do next. Get in touch to request yours.