What we did for Jay at New Decorating
Last week we launched a new website for Jay New — New Decorating, a painter and decorator across Bath, Keynsham, Midsomer Norton, Radstock and Bath and North East Somerset. We built the site at new-decorating.co.uk and optimised his Google Business Profile so the two work together. He’s already showing up in Google Maps and ranking well for long-tail keywords. This post is a quick look at what we delivered and why it’s working.
Jay has over 25 years’ experience and wanted a clear online presence: a fast site that shows his services (interior and exterior painting, wallpaper, feature walls), his areas, and how to get a free quote. He also needed his Google listing set up and optimised so local customers can find him when they search for a painter and decorator in Bath or the surrounding areas.
The new website
The new site is clean, mobile-friendly and built for local search. It highlights his services — interior painting, exterior painting, wallpaper and feature walls — with clear calls to action to get a quote or view his work. We included his service areas (Bath, Keynsham, Midsomer Norton, Radstock, Trowbridge, Chippenham, Frome and surrounding villages), a gallery, FAQs, and his Google reviews so visitors can see what his customers say.
We built it to load fast and work on every device. For a painter and decorator in Bath, that matters: a lot of “painter decorator near me” and “painter Bath” searches happen on phones. A fast, clear site keeps people on the page and helps Google rank you better.
Google Business Profile optimisation
A website on its own isn’t enough for local visibility. We claimed and optimised Jay’s Google Business Profile so it matches the site: same areas, same services, same message. We made sure his category, description, hours and service area are correct and that his profile looks professional and trustworthy.
When someone searches “painter and decorator Bath” or “painter decorator Keynsham”, Google can now show New Decorating in the map pack and in Maps. The site and the GBP support each other — that’s how you get found locally without relying on ads.
Within a week: long-tail rankings and top 8 on Google Maps
We only launched a week ago, but the combination of a new, optimised site and a properly set-up Google Business Profile paid off quickly. New Decorating is now showing in the top 8 on Google Maps when people search in Bath and the surrounding areas, and the site is ranking for long-tail keywords — the kind of specific searches that turn into real enquiries.
That’s exactly what we aim for: a fast site and a GBP that work together so you get visible quickly. We don’t promise overnight number-one for the most competitive terms, but we do get trades visible for the searches that matter in their area.
What that means for your trade
If you’re a painter and decorator, or any trade in Bath and North East Somerset, and you need a new website or your Google listing isn’t working for you — we can help. We specialise in trade websites and getting local trades found on Google. We’ll build a site that looks professional and loads fast, optimise your GBP, and get the two working together so you show up in Maps and in search.
Get in touch for a free audit. We’ll look at your current site and Google listing and tell you what we’d do next. No obligation.
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