Why website prices vary so much
Ask three different web designers in Bath what a website costs and you'll get three very different answers. That's not deception — it's because "a website" can mean almost anything, from a one-page trade site to a full e-commerce platform with a content management system, product feeds, and custom integrations.
Most trades and small businesses in Bath need something in the middle — a professional, mobile-first site with a few pages, built to rank on Google, that makes it easy for customers to find you and get in touch. That's a much narrower brief, and the price range for it is more predictable.
The main factors that affect cost
Number of pages is the biggest driver. More pages means more design, more content, more development work. A one-page site for a sole trader is a very different project from a ten-page site with individual service pages for every trade and location.
Design complexity matters too. A standard template-based design costs less than a fully bespoke design built from scratch. For most trade businesses in Bath, a clean, well-structured design that reflects the business properly is more important than something highly custom — and costs accordingly.
Features add to the cost: booking systems, galleries, contact forms with conditional logic, e-commerce, multilingual support. Most trades need a contact form, click-to-call, and a photo gallery — none of which are expensive to add.
SEO work is often bundled in at different levels. A site "built with SEO in mind" is different from one with proper keyword research, individual location pages, schema markup, and ongoing optimisation. Make sure you understand what you're getting.
What to expect at different price points in Bath
Under £500: A one to three-page site for a sole trader or small trade business. At this level, you should still get a mobile-first design, SSL, a contact form, and basic on-page SEO. Watch out for template sites that look cheap and perform accordingly — slow load speeds and poor Google visibility.
£500–£1,500: A four to eight-page site with proper service pages, a gallery, testimonials, and location targeting. At this level, expect a structured brief, proper keyword research, and a site built to rank for your trade in Bath and the surrounding area.
£1,500–£5,000: Multi-service or multi-location sites, bespoke design, advanced SEO work, custom integrations. Most trades don't need this — it's the territory of larger businesses with complex needs.
Above £5,000: Full bespoke builds, e-commerce, large content sites. Not relevant for most Bath tradespeople.
Hidden costs to ask about
Hosting is usually not included in the quoted price. Cheap hosting on a shared server can slow your site down and hurt your rankings — factor in the cost of quality hosting from the start. We include six months free, then £50/year.
Ongoing maintenance is often overlooked. WordPress sites need plugin updates, security patches, and occasional fixes. Static sites like the ones we build need far less maintenance, but someone still needs to handle content updates and renewals.
Domain registration is a small but recurring cost — usually £10–£20/year. Make sure it's registered in your name, not the agency's.
Some agencies quote low for the build and charge heavily for every small change afterwards. Ask upfront what's included in the price and what happens when you need to update a page or add a new service.
What a Bath trade website actually needs
For most plumbers, electricians, builders, decorators and cleaners in Bath, the brief is simpler than it sounds: a fast, mobile-first site that ranks for your trade and location, makes it easy to call or enquire, and looks professional enough that customers trust you before they pick up the phone.
That means: a clear home page, a services page (or individual pages per service for better SEO), a contact page, click-to-call, SSL, and a Google Business Profile that matches. You don't need a booking system, a blog, or a custom CMS to achieve that.
Our transparent per-page pricing starts at £250 for a one-page site, with £50 per additional page. No hidden fees, no lock-in contracts. You can see the full breakdown on our web design packages page, or get in touch for a quote specific to your business.
Want a clear, honest quote for your Bath website?
We build fast, mobile-first websites for Bath trades and small businesses from £250 — transparent per-page pricing, no hidden fees.