Aspect Builds & Maintenance
Building & Property Maintenance · Bath, Somerset
From an Instagram page to a 40-page website — live in under two weeks
Overview
Aspect Builds & Maintenance Ltd is a building and property maintenance company based in Bath, covering extensions, loft conversions, heritage work, structural repairs, interiors, and property care across Bath and the surrounding area. James had built a solid reputation through word of mouth and had an Instagram page showing his work — but when people searched for builders, loft conversions, or house extensions in Bath, he was completely invisible. We built a full 40-page website at aspectbuilds.co.uk using a hub-and-spoke SEO architecture with dedicated service pages, area pages, real project photography, Schema markup, responsive images, YouTube video walkthroughs, and a Google Business Profile set up from scratch. The site launched in under two weeks and is already starting to appear in local search results.
The Challenge
- No website — only an Instagram page showing work with no way to capture enquiries
- Completely invisible on Google for builder, extension, and loft conversion searches in Bath
- No Google Business Profile — not appearing on Google Maps or in local search results
- Word-of-mouth only — no digital presence to scale the business beyond personal referrals
- Multiple services (6 different trade categories) all needing their own SEO-optimised pages
Our Solution
- Full 40-page website built from scratch at aspectbuilds.co.uk
- Hub-and-spoke SEO architecture — 6 dedicated service pages, 10 area pages, blog, FAQ, projects
- Real project photography throughout — actual Bath properties James has worked on, not stock images
- YouTube video walkthrough embedded on the homepage to build trust immediately
- Google Business Profile claimed, verified and fully optimised with services, hours, and geotagged photos
- Schema markup (HomeAndConstructionBusiness) with aggregate rating, sameAs links, and geo coordinates
- Responsive images with srcset for Lighthouse Performance scores in the 90s
- Accessibility scored 98+ on Lighthouse — WCAG 2.1 AA compliant
- Privacy policy, favicon, Open Graph meta, and sitemap all in place for go-live
The Results
Project Timeline
Discovery & structure
Services, areas, and competitive landscape mapped out
Design & build
40-page site designed and built with real project photography
Launch & SEO
Site live, Google Business Profile set up, Schema markup, sitemap submitted
Rankings
Starting to appear in local search results for Bath builder and trade keywords
"We had nothing online apart from our Instagram. SEO Kings built us a proper website — 40 pages covering every service, real photos of our work, and we're already starting to show up on Google. Proper job."
Services Used
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