Content Strategy

Pages that target what people actually search

Service pages, location pages and blog posts — built around real search queries with real search volume, not guesswork. Included in Growth & Scale packages.

Service pagesLocation pagesBlog postsCase studies

Why it matters

One page can't rank for everything

"Plumber Bath" and "emergency plumber Keynsham" are different searches with different intent. Trying to rank one homepage for both usually means ranking for neither. Dedicated pages, each built around one real query, are what actually work.

Service pages

One page per trade or service, written around the terms people actually type into Google.

Location pages

One page per town or area, with the local detail that tells Google — and customers — you genuinely cover it.

Blog posts

Answers to the questions your customers ask before they book — builds trust and picks up informational search traffic.

Case studies

Real results, named clients, specific numbers — proof that converts visitors who are already close to booking.

Content strategy is part of our Growth and Scale Local SEO packages — new pages are planned, written and published as part of the ongoing monthly work, not billed separately.

Stop Losing Jobs to Your Competitors

In 10 minutes we'll show you exactly why you're not showing up — and what it'll take to fix it.

No card. No contract. Just an honest report.