Web Design for Roofers in Bath & Somerset
Most roofing leads come from emergency searches and local word-of-mouth that now starts online. A storm at 2am, tiles blown off in high winds, water coming through the ceiling. The customer is on their phone and they'll call the first roofer they can find who looks trustworthy and is clearly available. If your website isn't fast, mobile-friendly and prominent in local search, those calls go to someone else.
We build websites for roofers in Bath, Keynsham, Midsomer Norton and across North East Somerset — with before/after galleries, dedicated emergency pages, insurance work pages, and Google Business Profile optimisation as standard. From £399.
The problem
Why most roofer websites don't generate calls
The majority of roofer websites are either built on cheap templates that load slowly on mobile, or they're one-page sites that try to rank for every keyword at once and rank for none. Neither approach works for emergency searches.
When someone searches "emergency roofer Bath" after a storm, Google's algorithm looks for a page that's specifically about emergency roofing in Bath — not a homepage that mentions it once. A dedicated emergency page, fast to load on mobile, is what gets into the Map Pack and the top organic results for those searches.
Beyond emergencies, roofing is a trust and visual business. Customers want to see photos of your work before they let you near their roof. They want to see your accreditations and know you understand the difference between flat and pitched roofs. They want to know you handle insurance claims. A professional site that communicates all of this clearly converts enquiries that a generic template loses.
What's included
Built specifically for roofing businesses
Every site we build for a roofer is designed around how roofing customers actually search — emergency first, service second, trust and proof of work throughout. Not a generic template with your logo dropped in.
- Prominent click-to-call on every page — storm damage and emergency calls happen on mobile
- Before/after photo gallery showcasing flat roofs, pitched roofs, guttering and leadwork
- Dedicated service pages: flat roofing, pitched roofing, guttering & fascias, leadwork, emergency repairs
- Emergency roofer landing page targeting "emergency roofer [town]" searches
- Insurance work page — targets homeowners claiming for storm or weather damage
- Google Business Profile optimised for roofing categories
- Service area pages for every town you cover
- Review integration — show your Google and Trustatrader ratings
Recommended site structure
Pages that give you the best chance of ranking for every service you offer — not just one catch-all services page.
- HomeEmergency hook, click-to-call, service summary and before/after gallery
- Emergency rooferFast-loading, urgent tone, prominent phone number
- Flat roofingHigh search volume — felt, rubber, fibreglass systems need their own page
- Pitched roofingTile and slate work — gallery of completed re-roofs and repairs
- Guttering & fasciasRegular maintenance work — separate page ranks faster than a services summary
- Insurance workTargets storm damage and insurance claim searches — recurring revenue
- Service areasOne page per town you cover, targeting postcode searches
- AboutAccreditations, years experience, team photo — essential trust signals
Pricing
Straightforward pricing, no surprises
All packages include Google Business Profile set-up and optimisation. Hosting free for 6 months, then £199/year. No lock-in contracts.
Get a Free AuditLocal knowledge
We know the Bath & Somerset roofing market
Bath has one of the largest stocks of period properties in the country — Georgian and Victorian homes with complex pitched roofs, original slate and clay tiles, lead flashings and parapet gutters that require specialist knowledge. Roofers who can work on period properties and communicate that clearly online have a genuine advantage in BA1 and BA2. Insurance work searches spike every winter when storms hit the Somerset hills.
Keynsham, Midsomer Norton and Radstock have a different mix — more post-war housing with concrete tile roofs, growing new-build developments with flat roof extensions, and lower online competition than the city. A well-optimised site and Google Business Profile in these areas can reach the Map Pack faster than the same work would take in central Bath.
We're based in Keynsham and build sites for trades across the whole area. We know which searches convert in each postcode and build every site to target them specifically — not just drop your name into a national template.
SEO Kings16a Culvers Road
Keynsham, Somerset
BS31 2DW
07702 264 921
FAQs
Common questions about roofer websites
Stop Losing Jobs to Your Competitors
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