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AI search · ChatGPT, Gemini, AI Overviews

AI search for trades, built on what’s true. Easy to find. Easy to trust.

More people now ask ChatGPT or read Google’s AI answer before they click anything. We make the facts about your business clear and consistent, so these tools have something accurate to work with. Nobody can promise a mention, and we won’t.

5.0 on Google · 20 reviews checked 1 November 2026

SC Roofing · Peasedown St John, near Bath

505

clicks from Google search in the first three months, rising every month

Aug–Oct 2026 · Google Search Console (web, last 3 months, exported 3 Nov 2026) · see the evidence

scroofing.co.uk
SC Roofing website: the home page
  • 505clicks from Google search in the first three months, rising every month · SC Roofing, Aug–Oct 2026
  • 100mobile Lighthouse performance · TM Carpentry, 3 Nov 2026
  • 462website clicks from the Google profile in six months · Aurelian Massage, Jun–Nov 2026

What the work covers

Four things AI tools need from you.

A site they can read

Fast, clean pages that search engines and AI crawlers are allowed to reach.

Direct answers

Plain answers to the questions your customers really ask.

Clear facts

Structured data that states who you are, what you do and where.

Outside proof

Reviews and real mentions, so your claims aren’t only on your own site.

Illustration of a chat bubble with a coral sparkle and lines of text
  • One version of your detailsYour name, address, phone number and services match on your site, your Google profile and your directories.
  • Answers on the right pagesEach question is answered on the page it belongs to, not in a pile of filler posts.
  • Crawlers let inWe check that your site isn’t blocking the search and AI crawlers you want.
  • Included from Growth upwardsIt is done alongside your local and organic SEO, not sold as an extra.

How it works

Where AI answers come from.

AI tools don’t know your business personally. Many of them look things up in search indexes such as Google’s and Bing’s, then write a summary of what they find. If your site is hard to read, or your details disagree from one place to the next, they have less to go on.

So the job is to be easy to find and hard to misread. That starts with the same groundwork as organic SEO and local SEO, then adds direct answers and consistent facts.

What we can’t promise

No one can sell you a place in ChatGPT.

AI answers change from one day to the next, and differ from person to person. There is no ranking to buy and no position to report in the way there is on Google. Treat anyone guaranteeing a mention with caution.

We don’t have a client result to show for AI search yet, so we aren’t claiming one. We are testing this on our own site first, with a fixed set of questions customers ask, and will publish what we find.

Process

How AI search work runs

Monthly, no contract. Reply the same working day, always within 24 hours.

  1. 01

    Audit

    We check your site, your Google profile and how your details appear across the web.

  2. 02

    Fix the facts

    Anything wrong or out of date is corrected, starting with your own site.

  3. 03

    Answer

    We write direct answers to your customers’ real questions on the right pages.

  4. 04

    Earn mentions

    Reviews and genuine local sources, so your details aren’t only on your own site.

  5. 05

    Report

    What we did and what changed, explained in plain English.

Pricing

Included from our Growth plan.

AI search isn’t a separate bill. It is included from our Growth plan upwards, with the price agreed in writing first.

  • ProPlus two pages and two links a month, technical fixes, up to three towns and a monthly call.£400 a month

Local SEO: no contract, 30 days’ notice to stop.

Ask which plan fits

Proof

Proof, not promises.

Every figure is dated and sourced. Strong claims we can’t evidence yet are left out.

scroofing.co.uk
SC Roofing website: the home page

Roofing · Peasedown St John, near Bath

SC Roofing

Results

505 clicks from Google search in the first three months, rising every month

Aug–Oct 2026 · Google Search Console (web, last 3 months, exported 3 Nov 2026)

tm-carpentry.co.uk
TM Carpentry & Joinery website: the home page

Carpentry & joinery · Brislington

TM Carpentry & Joinery

Build delivered

100/100/100/100 Lighthouse: performance, accessibility, best practices, SEO

3 Nov 2026 · Lighthouse in Chrome (mobile), www.tm-carpentry.co.uk

aurelianmassage.com
Aurelian Massage website: the home page

Massage therapy · Bath

Aurelian Massage

Results

462 website clicks from the Google profile in six months

Jun–Nov 2026 · Google Business Profile performance

WhenClientResultSource
Jun–Nov 2026Peachy CleansMidsomer Norton297 website clicks from the Google profile in six monthsGoogle Business Profile performance
Jun–Nov 2026Aurelian MassageBath462 website clicks from the Google profile in six monthsGoogle Business Profile performance
3 Nov 2026TM CarpentryBrislington100/100/100/100 Lighthouse: performance, accessibility, best practices, SEOLighthouse in Chrome (mobile), www.tm-carpentry.co.uk
Aug–Oct 2026SC RoofingPeasedown St John, near Bath505 clicks from Google search in the first three months, rising every monthGoogle Search Console (web, last 3 months, exported 3 Nov 2026)
Aug–Oct 2026SC RoofingPeasedown St John, near Bath292 of those clicks landed on the roofing guides we wroteGoogle Search Console (web, last 3 months, exported 3 Nov 2026, Pages)
Aug–Oct 2026SC RoofingPeasedown St John, near Bath21.8 → 11.8 average Google position, August to OctoberGoogle Search Console (web, last 3 months, exported 3 Nov 2026), weighted by impressions
2 Aug – 4 Nov 2026SC RoofingPeasedown St John, near Bath32 enquiries through the website form in three monthsNetlify Forms (45 received, less 8 spam, 3 repeats and 2 that weren’t job enquiries)
4–30 Oct 2026SC RoofingPeasedown St John, near Bath15 enquiries through the website form in four weeksNetlify Forms (4 spam submissions and 2 repeats excluded)
16 Feb – 3 Nov 2026Peachy CleansMidsomer Norton628 clicks from Google searchSearch Console export, web search (35,148 impressions)
Jun–Nov 2026Peachy CleansMidsomer Norton350 calls, chat clicks and website clicks from the Google profileGoogle Business Profile performance (297 website clicks, 46 calls, 7 chat clicks; up 97.7% on the same months of 2025)
Jun–Nov 2026Aurelian MassageBath833 calls, chat clicks, direction requests and website clicks from the Google profileGoogle Business Profile performance (462 website clicks, 324 direction requests, 33 calls, 14 chat clicks)
Jun–Nov 2026Aurelian MassageBath7,073 Google profile viewsGoogle Business Profile performance
26 Jul – 26 Aug 2026New DecoratingBath16 website enquiries in one monthWebsite enquiry form submissions, spam removed
19 Mar – 31 Oct 2026New DecoratingBath48 website enquiriesWebsite enquiry form submissions: 57 received, less 8 spam and 1 repeat
4 May – 3 Nov 2026New DecoratingBath337 clicks from Google search in six monthsSearch Console export, web search
4 May – 3 Nov 2026New DecoratingBath57 of 67 clicks Google ties to a search came from people who didn’t search the nameSearch Console export, Queries (10 clicks on the business name)
4 May – 3 Nov 2026New DecoratingBath29,867 times shown in Google search in six monthsSearch Console export, web search (337 clicks)
3 Nov 2026Aspect Builds & MaintenanceDunkerton, near Bath98/96/100/100 Lighthouse: performance, accessibility, best practices, SEO, with the main content on screen in 2.2s on mobileLighthouse (mobile), aspectbuilds.co.uk
8 Sept – 3 Nov 2026KD Plastering & RenderingBristol11 new job enquiries through the website formWebsite form records, counted 5 Nov 2026 (14 received, less 2 sales messages and 1 existing customer)
7 Sept – 3 Nov 2026KD Plastering & RenderingBristol275 clicks from Google search, 7 Sept to 3 NovGoogle Search Console export, 5 Nov 2026
5 Sept – 3 Nov 2026KD Plastering & RenderingBristol170+ new pages seen in Google, up from a 13-page siteGoogle Search Console export, 5 Nov 2026 (183 URLs with impressions, less the old site’s 13)
w/c 7 Sept – w/c 26 Oct 2026KD Plastering & RenderingBristol13.5 → 9.8 average Google position, first week to latest full weekGoogle Search Console export, 5 Nov 2026
Jun–Nov 2026KD Plastering & RenderingBristol3,898 Google profile views in six months, up 114.4% on the period before. The window starts three months before the 6 Sept relaunchGoogle Business Profile performance
Jun–Nov 2026KD Plastering & RenderingBristol550 calls, chat clicks, direction requests and website clicks from the Google profile, up 28.4% on the period before. The window starts three months before the 6 Sept relaunchGoogle Business Profile performance (249 direction requests, 208 website clicks, 81 calls, 12 chat clicks)

Disclosure (Peachy Cleans): Peachy Cleans is run by Richard’s niece. It was our first client.

FAQs

Straight answers

What is AI search?

It is when someone asks ChatGPT, Gemini, Perplexity or Google’s AI Overviews a question and gets a written answer, instead of a list of links. Those answers can name businesses, so it matters whether the tools can find you and what they say.

Can you guarantee ChatGPT will recommend me?

No, and be wary of anyone who says they can. Nobody controls what these tools say, and the same question can get a different answer tomorrow. What we can do is make accurate facts about your business easy to find and easy to trust.

Is this different from SEO?

Mostly it is good SEO with a different finish. A site that Google can read, clear pages and real mentions help with both. The extra work is writing direct answers to real questions, and keeping your facts identical everywhere they appear.

What are AIO, GEO and AEO?

They are all names for the same idea: AI optimisation, generative engine optimisation and answer engine optimisation. We just call it AI search.

Do I pay extra for this?

No. It is included from our Growth SEO plan upwards, because the work overlaps so much with local and organic SEO.

Do my customers really use AI to find a trade?

Some do, and Google now puts AI answers above the normal results for many searches. For most trades Google and the Map Pack still matter more, so we treat AI search as part of the plan, not a replacement for it.

Free local SEO audit

Where do you rank, and why?

Send your business name and town. Within a working day you’ll get a short video of your website and Google profile from Rich, with the three things he’d fix first.

5.0 on Google · 20 reviews checked 1 November 2026

  • A short video from Rich, not an automated score
  • No obligation. Reply the same working day, always within 24 hours.

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